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Keyword search volume reveals how many times a certain keyword is searched for within a defined time frame Professional SEO marketers will look at keyword search volume averages over predefined periods to determine just how popular — and competitive — a keyword isThe search terms are the keywords Keywords are the exact words or phrases typed by searchers to verbalize their item of interest Keywords are the connectors from the shopper's search bar to your product page What are the advantages of using the right keywords?The keywords, or search terms, often become a guide for the direction of your content and marketing strategy A keyword can consist of a single word but more often than not it's made out of several words For example, " search terms " is a keyword, as is " best keyword search tool " Why is keyword research important? Free Keyword Research Tool Keyword search youtube